DO I NEED A WEBSITE?
A: With the economy in a slump, it is natural to avoid extra expenses. But as markets shrink, it's even more important for your company or organization to attract new business and retain current clients. The most cost effective method of promotion is a website.
Q: WHY A PROFESSIONAL WEBSITE?
A: the public now expects businesses and organizations to have a Web site. A Web site has become nearly as essential as a telephone or fax machine or printed brochure. That web site that represents your business needs to have a clean professional design after all it’s a perspective client’s first impression of your business. The site needs to be easy to navigate, easy to read and fit the target market your business is looking to market to. But apart from fulfilling the public's expectations, a Web site will also help your business increase profits. Increasingly, people search the Web rather than the Yellow Pages when looking for a service or product. If they don't find your business represented, they will find your competitor’s.
Q: WHAT CAN A WEBSITE DO FOR ME?
A: A few examples of immediate benefits:
- Expand the effect of a print adAddition of a Web site address to an ad means that anyone intrigued by the ad can immediately access much greater amounts of information about your company. The effect is heightened when you add professional design, interactivity and photos to your site. Not only expanding the effect of a print ad, you can save money by using smaller ads to drive people to the site for more information.
- Save time. Company time and effort is often wasted by repeatedly providing the same information either by phone or in person. Have a section on your site that provides answers to frequently asked questions.
- Make it easier for potential customers to find you. By including Google map api ,so they are able to find you and even get directions.
Q: WILL A WEBSITE MAKE MY BUSINESS IMMEDIATELY SUCCESSFULL?
A: Does a phone, or fax machine or brochure? All are tools for communication and promotion, but need to be used effectively, that means your business identity is very important. Without a professional identity with consistency across the board (i.e. logo, ads, business cards, letterhead, web page) you business doesn’t look like it is professional. Neglecting to have one of these tools can put your company at a serious disadvantage. No company operates without a phone. A Web site -- and the services it can provide -- is equally essential for a 21st century business.
To get some indication of how immediate your need for a site is, check out the Web presence of your competitors. If they don’t have sites yet, you have the upper hand. But if they do you’re losing business if you don’t have a site.
Examples of how a website will help your business
The possibilities endless and only limited by budget, but following are some benefits that can be provided by even the simplest, most basic "brochure" site:
Restaurant: People choose restaurants not only for their food, but also for their atmosphere and convenience.
- Show attractive photos of the interior, and sample entrees on a beautifully set table.
- List reviews and testimonials of the restaurant.
- Show menus.
- Advertise special offerings and services.
- Include a Google map api with directions and contact information
Design services (architect, interior designer, builder, illustrator, etc.):. Before & after pictures can tell your story -- without the costs of printing and distribution. As well as slide shows, testimonials, current projects and descriptions
Realty services:. Show off properties with photos, slide shows, blueprints and descriptions. Sites are easily kept current with new information and properties. As well as having the ability to search mls listings
Retail store:Everthing from a simple brochure site to doing simple or extensive ecommerce systems, a site can effectively promote your business, and sell products. A user-friendly online brochure is easily done -- and saves thousands in printing and mailing costs.
- You can publicize sales and special offers.
- Post the positions and let prospects contact you by e-mail.
- Post a google map api showing your location with directions.
- Customer service is faster and friendlier when customers can contact you immediately, 24 hours a day, by e-mail -- rather than have to wait on the phone.
- Sell your products online with a simple shopping cart set up through paypal, or a more extensive shopping cart system that you can manage yourself.
- Post clips with copyright information, and refer editors to this page in your queries.
- Promote and sell published books.
- Sell your books from your site via an affiliate link to an online seller such as Amazon or Barnes & Noble. You'll earn up to 15% in referral fees, apart from royalties.
Q: WILL I BE ABLE TO AFFORD A WEBSITE?
A: Prices vary widely, depending on the specifics and functionality of each individual site. The more interaction and functionality, the more expensive the site. Can you afford to not have a site? Can you afford to not have your business well represented?
